Carrefour in Taiwan


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR281 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

International Business | Globalization Business
Case Length : 15 Pages
Period : 1989-2007
Pub Date : 2008
Teaching Note : Not Available
Organization : Carrefour
Industry : Retail
Countries : Taiwan

Abstract:

Carrefour, one of the largest retailers in the world, decided on expanding into Asia during the 1980s due to the high growth potential in the region. After considering several markets, it decided to start its Asian foray from Taiwan, and entered into a joint venture with a local partner. The case focuses on Carrefour's strategies in Taiwan. It discusses the retailer's entry and expansion strategies including store management, product and pricing, supplier management, and localization. The case concludes with a discussion on the challenges and future prospects of Carrefour in Taiwan, given the worsening economic conditions.

Issues:

» Study and analyze the entry and expansion strategies of Carrefour in Taiwan.

» Examine Carrefour's localization strategies in Taiwan.

» Assess Carrefour's challenges and future prospects.

Contents:

  Page No.
Introduction 1
Background Note 2
Entry and Expansion in Taiwan 6
Outlook 7
Exhibits 9

Keywords:

Carrefour, Taiwan, Retail Industry in Taiwan, Hypermarkets, Entry strategies, Expansion strategies, Supplier management, Localization, Store management, Pricing

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